Bob Gottfried, PhD

Clinical Director of Advanced Cognition Enhancement (ACE) Clinics

Bob Gottfried, Ph.D. is an experienced therapist specializing in neuro-cognitive training and rehabilitation. He has spent close to 25 years helping cognitively impaired individuals experiencing attention deficits, learning and memory disorders, as well as those suffering from the effects of aging, stroke, head or brain injuries, anxiety and stress – improve their cognitive abilities.

He has also helped thousands of individuals achieve peak mental performance.

1. Attention, memory, processing and learning disorders.

2. Stress and anxiety.

3. Peak performance and personal excellence.

Conditions Bob Gottfried treats include: Learning disabilities (Such as ADHD, CAP, LD, Dyslexia,, Dyscalculia, Dysgraphia, Dyspraxia, Sensory Integration Disorder and other cognitive impairments), Memory impairments, Anxiety disorders, Post traumatic stress

To help individuals from all walks of life achieve their highest potential through therapy, neuro-cognitive trainingand education.

To empower people to contribute from their knowledge and talent in order to improve social and environmental practices.

Commitment & Innovation

Advanced Cognitive Enhancement (ACE) clinic is a reputable ADHD clinic in Toronto, specializing in treating children and adults suffering from attention deficit hyperactivity disorder and learning disabilities such as dyslexia, central auditory processing disorder, dyscalculia, dyspraxia, visual processing disorder, dysgraphia, Asperger’s and more. Throughout his professional career, Bob Gottfried has used different therapeutical modalities. Bob’s sole goal has always been to help people get from where they are to where they want to be, mentally, emotionally, behaviourally and spiritually.

Bob has discovered that the therapeutical approach that yields the best results should include a few important components:


Good Listening Skills

Without good listening abilities, it is difficult to fully understand what a person is experiencing and communicating.

Empathize and Build Rapport

It is a lot easier to do work and make progress with a person when you sincerely connect on some level.


Good Communication Skills

Just listening is not enough. The ability to guide, direct, coach and motivate is also very important.


Use A Variety of Treatment Modalities

There is no one approach that works for every person and for every condition. The ability to use the right modality for a specific challenge is very important.

Training Programs

Bob Gottfried’s neuro-cognitive research resulted in the development of neuro-cognitive training programs that can help overcome cognitive deficits related to attention defect hyperactivity disorder (ADD/ADHD), Learning disabilities, Memory disorders and similar.

More about the programs and the assessment process developed at the clinic can be viewed here:

Read articles on ADHD/LD by Bob Gottfried: Articles

The single most important thing you can do for yourself

Improve your self-esteem! People with a healthy self esteem feel confident and generally better about themselves. They can, therefore, better deal with any challenge they may face in life. They tend to be more emotionally stable, are more productive and are better able to help others in need. People who have a good sense of self worth make better decisions that positively impact not only their own lives but also the lives of  people around them.

Treatment Modalities with Proven Results

Most people who require therapy will benefit from a combination of these modalities, depending on the nature of their difficulties.

Cognitive Behavioural Therapy (CBT)

Changing limiting beliefs and unrealistic expectations to help change unwanted behaviours and feelings. This modality is effective for improving/resolving many behavioural and emotional issues, but less effective when it comes to resolving ADD/ADHD/LD, etc. It can address some of the behavioural aspects of these conditions, but not the neuro-cognitive foundation that is at the core of these conditions (see neuro-cognitive training below).

General Counselling

Identifying challenging areas related to the past, present and future to resolve them in a way that improves one’s outcomes in life.


Teaching the nervous system how to relax, train it to reduce stress and anxiety, to improve sleep and to enhance general well-being.


Improving brain self-regulation and functionality.


For those old habits that won’t go away.

Neuro-cognitive Training

Building and enhancing strong cognitive skills and abilities to improve focus, attention, concentration, memory, executive functions, learning and information processing.

“I Have Observed Bob Gottfried’s Expertise in Treating Head and Brain Injured Patients and ADHD Children, with Great Success. Patients Have Done Extremely Well with his Innovative Programs.”

I have known Bob for over 20 years and over this time have observed his expertise in treating head and brain injured patients as well as ADHD children, with tremendous success. We have documented many patients who have done extremely well using his unique neuro-cognitive programs.

I highly recommend his programs because they can be used by individuals  seeking help in correcting cognitive deficiencies and in optimizing brain function. They would, no doubt, prove to be invaluable for patients dealing with any type of cognitive problems.

Gordon D. Ko, MD, CCFP(EM), FRCPC, PhD

Assistant Professor, Division of Physical Medicine and Rehabilitation, University of Toronto

I found Bob Gottfried to be very knowledgeable and very caring, and the program was very easy to follow and didn’t require a big investment in time, especially in our case where the kids are very involved in all kinds of activities. He also helped us in reducing the stress level at home, and we are very thankful for that. We owe him a lot. Definitely a place I would recommend to anyone with ADHD.

Sarah T.

The brain fog and brain noise that were constant before have lifted and I feel that I now have a clear head and I can focus. The program from Ace Clinic has changed my life in a very positive way. I appreciate Bob Gottfried and his tremendous help and I believe that he sincerely cares about me and my progress. I am almost finished the program and I will miss my monthly sessions with him.

Dan C.

Great clinic, they have been around for a long time and it shows. Bob Gottfried helped me solve a life long struggle with ADD and anxiety disorder (I was in therapy for many years prior to ACE). It’s now been over three years and all the changes are still in place and let me tell you life is a lot easier now that I’m calmer and more focused. Highly recommended if you are looking for a permanent solution.

Jason K.

Contact Bob